Gmail Sender Bot: Four Types of Transactional Emails To Take Advantage

 Transactional emails deliver 69% higher open rates and generate 165% higher CTR than regular email campaigns. In this article you will learn more about transactional e-mail, understand their views on promotional campaigns and learn about their types.


Practical and promotional Email With Gmail Sender Bot

Transactional e-mail is a system message triggered by user activity. The main purpose of this email is to notify users of any changes or updates to their account.

In practical email examples


  • Double login;
  • Order confirmation;
  • Order and shipping status;
  • Password change etc. Confirm

Advertising is to support the promotion of a particular product or brand strategically as part of an email marketing campaign. New product announcements, sales offers, promotional items, new blog publications - these are all examples of traditional promo emails. And its all procedures are easy when you will used gmail sender bot.

Now that we know the difference, let's see what kind of transaction emails exist.


Subscription Confirmation Emails With Gmail Sender Bot

Let's start with basic information, subscription confirmations or sign-up, often called double sign-up. This confirmation will be received after new members share their email and other contact information so they can sign up for email subscriptions or sign up for an account.

Confirmation emails can help you reach the right audience, so you'll get a clear list of addresses as these messages also verify users' email addresses. When creating such a report, keep in mind what your prospects expect: benefits, updates, or useful information.

Registration Confirmation Find out what Blinkist sends. The service offers potential customers a list of content included in your email to confirm their email address by clicking on a clear CTA button designed in their corporate color.


Order Confirmation Emails With Gmail Sender Bot

Order confirmation is usually executed on purchase. Retailers use these messages to confirm order details, including the order number and tracking number of the shipped package. As you know, more than 50% of recipients email open order confirmation and 5.5% click, and their return on investment for management is $ 0.30.

Encourage users to become your regular customers and reach out to them after the first purchase through cross-selling - as Envato is in order confirmation.


Order update

Order updates or subsequent steps are used to inform customers about the status of their order. Brands usually send these instructions at various stages of order delivery, including delivery preparation and confirmation, delivery details. By the way, the shipping receipt increases the conversion rate to 6.6%. Therefore, you should not ignore this marketing opportunity.

See an example from ASOS. You can see that the tag contains useful links in your email. After that, the customer can track the order, view the delivery details, check the return policy and contact the customer service directly.

You can also use delivery receipts for cross-selling or resale. Learn how AliExpress uses this strategy: The service includes custom product recommendations in the "You might also like" section to encourage customers to return for more items.

The reservation service sends order information to customers to confirm or cancel the reservation and provides more details about the chosen accommodation. For example, Booking.com splits all important information into several blocks with slightly different designs and adds useful buttons to facilitate navigation.

In addition, the company reminds customers of the upcoming trip and provides the most important information such as hotel address and contact details.

Notification

Instructions are used to notify users of updates to their accounts. Typical examples include new Facebook friend requests, Instagram password changes, and more. Find out how LinkedIn informs your users about profile views:

So use practical email to give your customers more value and build a better relationship with them. And if you are looking for a reliable way to send transactional e-mail

Enhance your experience with Macro Software.


Reference:-


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